Tessitura serves more than 800 arts and culture organizations across 10 countries. The Product Innovation Council ensures that what we build reflects where the sector is headed, not just where it's been.

This isn't a focus group or advisory board. Council members engage as strategic thought partners with Tessitura’s product leadership. They inform questions about the long-term future of arts and culture technology beyond immediate roadmap decisions. Members meet quarterly (virtually) and serve as Tessitura product ambassadors in the broader community. Terms are 36 months, with staggered appointments to ensure continuity.

 

Kelly Adrian 

Director of Individual Giving
Kansas City Ballet
Kansas City, Missouri

Kelly Adrian is Director of Individual Giving at Kansas City Ballet, where he leads major donor cultivation, stewardship and data-driven fundraising strategy using Tessitura. Before moving into philanthropy, Kelly spent years marketing the arts, with a focus on digital channels and technical integration, consulting for more than 200 arts organizations worldwide. This gives him a broad view of how performing arts institutions of every size use Tessitura. He also worked at H&R Block, sharpening his focus on leadership, product development and client experience. He's excited to bring his passion for the stage, technical background and daily user experience to the Council's work.

Amy Bruce 

Vice President, Analytics and Revenue Operations
Baltimore Symphony Orchestra
Baltimore, Maryland

Amy Bruce brings more than 25 years of experience across ticketing, marketing, analytics and revenue operations in the performing arts. Her career has spanned a range of leadership roles at the Baltimore Symphony Orchestra, as well as earlier work in ticketing systems and client support, where she gained hands-on experience with the tools and workflows arts organizations rely on every day. 

In her current role as Vice President of Analytics and Revenue Operations, Amy works closely with colleagues across the organization to untangle operational challenges, improve how systems work together and make data more useful in everyday decision-making. Her areas of expertise include ticketing, customer service, pricing strategy, CRM and patron-facing systems and revenue reporting and forecasting.

Joe Carter 

Vice President, Sales and Customer Experience
Los Angeles Philharmonic
Los Angeles, California

Joe Carter, Vice President, Sales and Customer Experience at the Los Angeles Philharmonic, oversees all aspects of marketing research and audience strategy, sales, customer service and retail for The Ford, Walt Disney Concert Hall and Hollywood Bowl.  Previously, Carter was with Center Theatre Group in various marketing, sales and strategy roles. A frequent speaker at industry conferences, Carter has also taught arts marketing at USC.  He is a former board member and chair of both the Tessitura Network and INTIX and recipient of INTIX’s Lifetime Achievement Award.

Dave Coltrin 

Vice President of Guest Strategy & Experience
Thanksgiving Point Institute
Lehi, Utah

Dave Coltrin serves as Vice President of Guest Strategy & Experience at Thanksgiving Point Institute, where he oversees brand strategy, guest services, consumer insights, retail and education initiatives across a 155-acre nonprofit campus with multiple museums, gardens, festivals, dining and retail experiences. His work focuses on using technology to strengthen guest relationships across complex, multi-venue experiences while helping frontline teams deliver exceptional service. 

Prior to Thanksgiving Point, Dave led key product and technology initiatives at Denny’s Inc., including the company’s digital transformation, the launch of Denny’s On Demand, and the implementation of a customer data platform that enabled more personalized guest engagement across 1,600 restaurants. Earlier in his career, he helped develop loyalty initiatives for Gap Inc.’s private-label credit card portfolio.

Dave is passionate about helping cultural organizations leverage technology to build deeper guest relationships, empower frontline teams and create more connected, personalized experiences.

Ashley Dawson 

Vice President of Marketing
Santa Barbara Center for Performing Arts
Santa Barbara, California

Ashley Dawson is Vice President of Marketing at the Santa Barbara Center for Performing Arts in Santa Barbara, CA, where she leads marketing, ticketing and Tessitura database strategy for the theatre and its consortium partners. Since joining the organization in 2018, she has grown from frontline ticketing into senior leadership, bringing a cross-functional perspective shaped by years of collaboration across departments, organizations and communities. In 2023, she was named a Pacific Coast Business Times 40 Under 40 honoree. 

A 2024 Tessitura Career Accelerator graduate and SphinxLEAD Cohort 8 Fellow, Ashley serves as a Tessitura Community Co-Chair, on the Tessitura DEAI Advisory Committee and on the board of the Oxnard Performing Arts Center — bringing the same commitment to equity-driven leadership and community-centered vision to every table she sits at. She believes the strongest organizations are built on intentional culture, shared purpose and a genuine investment in the people within them.

Sue Elliott 

General Director & CEO
Calgary Opera
Calgary, Alberta

One of North America’s most impactful arts leaders, Sue serves as General Director & CEO of Calgary Opera. She came to Calgary from Norman Rockwell Museum, where she increased visitation and revenue by 10% as Chief Audience Officer. Prior to NRM, she was the inaugural Director of the Boston Symphony’s Linde Center for Music & Learning, transforming Tanglewood into a year-round arts and culture destination.

Sue also launched and led the world’s first online PD and accreditation program for 3,000+ music teachers at the RCM; transformed Seattle Opera’s public programming; and created HGO’s Song of Houston initiative that has engaged 1M+ people worldwide.

A popular lecturer, she co-hosted opera broadcasts on Classical King FM and has served on advisory boards for Creative Calgary, UW’s School of Music and OPERA America, among others. Sue holds music degrees from McGill, U of T and USC and certificates from UC Berkeley and UPenn’s Center for Social Impact Strategy.

Nicole Eubanks 

Senior Director of Development Operations
The Nelson-Atkins Museum of Art
Kansas City, Missouri

Nicole Eubanks is Senior Director of Development Operations at The Nelson-Atkins Museum of Art, where she oversees membership, development operations, prospect research, stewardship and constituent services. With 15+ years of experience in fundraising, membership and operations across cultural institutions and performing arts organizations, Nicole specializes in CRM strategy, development technology and data-informed decision-making to advance revenue goals.

A Tessitura power user, CRM governance leader and member of the Tessitura Product Innovation Council, Nicole brings a practitioner’s perspective on how technology can strengthen fundraising operations and constituent relationships. She holds an MBA from the University of Missouri–Kansas City and a bachelor's degree in music from MidAmerica Nazarene University. 

Natasha Goodge

Head of Audiences
Royal Shakespeare Company
Stratford-upon-Avon, United Kingdom

Natasha Goodge is an experienced arts marketer with a particular focus on audience insight, championing innovation and expanding access to arts experiences. She began her career with a regional theatre trust in the UK before joining the Royal Shakespeare Company over 20 years ago. During that time, she has developed expertise across a wide range of marketing disciplines, building a deep understanding of the value of audience insight and the role technology can play in connecting audiences with great theatre.

Today, as Head of Audiences at the RSC, Natasha leads on audience development, touring and school partnerships, and CRM and data strategy, helping to shape how the organisation understands, engages and grows its audiences. She is passionate about using technology to democratise data storytelling, widen participation and build authentic, intentional connections. 

Jon Haworth 

Head of Digital Product and Engineering
Tate Gallery
London, United Kingdom

Jon Haworth (he/him) has worked in the arts for more than a decade and is currently Head of Digital Product and Engineering at Tate. He leads teams responsible for digital products and services across the organisation, combining user-centred practice with a focus on advancing Tate’s wider strategic goals.

A lifelong musician and technologist, Jon is fascinated by how advances in technology continue to reshape creative practice, opening up new forms of expression, enabling people to work and think differently and extending human creativity rather than replacing it.

His current priority is developing Tate’s approach to AI strategy, policy and governance, collaborating with colleagues across the cultural sector to respond to the challenging questions in this area and build a unified position. He is particularly interested in how museums and galleries can use technology responsibly to create more relevant, inclusive and responsive experiences, both online and in person.

Emily Kettlewell

Director of Development Operations
Denver Center for the Performing Arts
Denver, Colorado

Emily Kettlewell (she/her) is a fundraising operations and strategy leader at the Denver Center for the Performing Arts, where she focuses on the intersection of data, technology and donor engagement. As Director of Development Operations, she leads annual fund strategy and oversees the systems and processes that support fundraising across the organization, with a focus on turning data into clear, actionable insight.

During the DCPA's migration to Tessitura, she directed all fundraising implementation efforts, helping align data and workflows to support better decision-making, efficiency and donor engagement. With experience spanning both large cultural institutions and grassroots nonprofits, Emily brings a cross-sector perspective on how technology decisions impact organizations of different sizes and capacities.

A lifelong patron of the arts, Emily combines passion with prowess and purpose, helping arts organizations translate insight into meaningful engagement, revenue growth and mission impact..

Daniel McQuillan

Director, Digital & Services
HOTA Gold Coast
Queensland, Australia

Daniel McQuillan is a senior technology and digital transformation leader with a track record of operational excellence and customer-centric growth across tourism, marketing and real estate. As Director, Digital & Services at HOTA Gold Coast, he architects enterprise technology roadmaps across a cultural precinct, a destination marketing organisation and a portfolio of live event properties.

Previously, Daniel led global digital marketing and product strategy for Harcourts International's real estate network across ten countries and built the digital marketing function at Kollosche from the ground up. Based on Queensland's Gold Coast, he's committed to using technology to simplify operations, accelerate engagement and future-proof organisations.

Jason Minnis

Director of Information Systems and Development 
Brooklyn Academy of Music (BAM)
Brooklyn, New York

Jason Minnis is the Director of Information Systems and Development at the Brooklyn Academy of Music (BAM), where he oversees the enterprise architecture, cloud systems, web development and data governance supporting the historic institution’s operations. Over a 20-year career spanning systems architecture and IT project management, Jason has pioneered agile workflows and high-capacity cloud architecture to protect mission critical digital revenue streams.

He holds an M.S. in Information Systems, is a Certified Scrum Master, Tessitura specialist and serves the New York civic landscape as a board member for Arts East New York and Black Gotham Experience, as well as a New York Community Trust Fellow. Outside of his executive IT work, Jason is a classically trained pianist, songwriter and music producer.

Ally Murphy

Manager, IT Business Partner
Arts Centre Melbourne
Victoria, Australia

Ally Murphy works at the intersection of technology and the arts, bringing a dual perspective shaped by roles across major institutional venues and independent music festivals. From year-round infrastructure supporting programming and commercial hire, to operations built to scale up and contract again over a matter of days in a paddock. This breadth has given her a clear view of where technical capability and creative practice often diverge.

Working within the Australian arts sector, Ally is attuned to the regional, seasonal and funding realities that distinguish local organisations from their northern hemisphere counterparts. Having worked across both front-facing artist services and behind-the-scenes production and IT roles, she has spent her career translating between what technology can do and what creative teams actually need, with a particular interest in how accessible, flexible design benefits everyone.

Ally previously mentored arts organisations through a national digital strategist residency program and stays connected to the sector through ongoing arts technology communities. She is guided by the belief that there is no single right way to support the sector, only better ways to serve the extraordinary variety of ways people create connections through art.

Frances O'Connell

Product Lead, Digital Experiences 
Lincoln Center for the Performing Arts
New York City, New York 

Frances O'Connell is a product lead for consumer products at Lincoln Center for the Performing Arts and a technology leader with more than 15 years of experience helping arts and cultural organizations leverage Tessitura, enterprise platforms, and digital technologies to drive audience engagement and revenue growth. Prior to joining Lincoln Center, she held leadership roles at The John F. Kennedy Center for the Performing Arts and The Public Theater, leading CRM strategy, digital transformation initiatives, system integrations and teams supporting hundreds of users.

One of her proudest career moments (and the source of most of her gray hair) was delivering the custom waiting room web technology used at The Public Theater to support the unprecedented demand of the original Hamilton on-sales. Today, Frances leads initiatives spanning digital commerce, audience data and customer experience at Lincoln Center. 

Katina White

Tessitura Support Administrator
Pittsburgh Cultural Trust
Pittsburgh, Pennsylvania

Katina White (she/her) is excited to serve on Tessitura Network’s Product Innovation Council. Originally from Florida, she moved to Pittsburgh to earn a Master of Arts Management degree from Carnegie Mellon University in 2019. Her journey with Tessitura started later that year as Group Sales Manager at Pittsburgh Public Theater before joining the Pittsburgh Cultural Trust as Tessitura Support Administrator in 2021.

In this role, she supports 11 Tessitura organizations through training, database administration and innovative problem-solving. She also serves as a Co-Chair of the Pittsburgh Regional Community Group. Outside of work, Katina enjoys romantasy novels, tackling her latest craft project or planning her next Disney adventure. She is grateful for the support of her husband, David, family and colleagues, whose encouragement has been instrumental in her professional development and continued growth in the arts and technology sectors.

Graham Wright

Director of Content & Digital Services
Boston Symphony Orchestra
Boston, Massachusetts

Graham Wright leads content and digital services at the Boston Symphony Orchestra, spanning the BSO, Boston Pops and Tanglewood. His team's remit includes creative services, publications, communications operations, marketing technology and digital product. He built the organization's data platform and guides its adoption of AI. 

Before the BSO, Graham founded and led Opus Affair, a social community for Boston arts that grew into a boutique agency. Working across the CRM landscape (largely in the HubSpot and Salesforce partner ecosystems), he has helped cultural organizations nationwide with digital transformations. Previous roles include special programs at the Museum of Science, Boston, and interim executive director of the chamber orchestra A Far Cry. Earlier in his career, he was a research chemist and conference producer in drug discovery and development. He also spent more than a decade as a classical singer, working with many of Boston's performing arts organizations.

Convening people, building community and developing shared solutions has been a theme throughout his career, in science and the arts alike. It's what draws him to contribute to the Tessitura ecosystem through the Product Innovation Council.

Graham is an alumnus of the Massachusetts Institute of Technology and Furman University. He's currently trying to learn enough piano to accompany his daughter's violin lessons.

Questions? Contact product@tessituranetwork.com

We're committed to building a council that reflects the communities we serve. We actively encourage applications from individuals across all organization types, sizes, disciplines, geographies and backgrounds.