Pull the perfect list every time

Leverage Tessitura’s 360-degree view of customer behavior for your marketing campaigns. Segment lists to target specific audiences for highly focused campaigns through any channel.

  • checkmark-icon

    Create simple or structured lists quickly with intuitive list building design

  • checkmark-icon

    Layer and cross-reference multiple lists so you always include (or exclude) the right people

  • checkmark-icon

    Randomize segments for easy A/B testing

  • checkmark-icon

    Built-in tools respect customer contact preferences

  • checkmark-icon

    Keep your data current with our integrated data hygiene partners

Learn more about our data hygiene partners >
Customer list sample

Email marketing & marketing automation

Tessitura works side-by-side with integrated email marketing systems. Generate your targeted email lists in Tessitura and use our partners to design and deploy your campaigns. The two-way integrations let you use curated dynamic lists for one-off campaigns or automated scheduling.

Animated Gif of 6 dynamic email samples
  • letter

    Target your messaging with dynamic data from Tessitura, like membership level or upcoming events

  • person icon

    Personalize your emails with conditional content

  • minimize

    Get your messages right with A/B testing capabilities

  • alarm clock

    Automate communications like pre- and post-visit emails, membership and fundraising renewals, and more

  • reload

    Retargeting capabilities help ensure that you never miss out on a sale

  • list

    Take advantage of integrated surveys for post-visit follow-up or other information gathering

  • 3dots

    Decision-tree automation offers additional segmentation potential

  • stats2

    Analytics go back into Tessitura to track opens, clicks, and resulting transactions in real time

Learn more about integrated email marketing with Tessitura.

Learn More

Analyze results in real time

Track the effectiveness of your campaigns by analyzing opens, clicks, and resulting transactions in real time. Tessitura’s source tracking lets you understand where each transaction comes from.

Interactive dashboards in Tessitura Analytics, showing a vertical bar chart at the top, a circular chart at the bottom left, and a radial chart at lower right.
  • checkmark-icon

    Built-in reporting tools help you make data-driven decisions

  • checkmark-icon

    Real-time results give you confidence that your campaigns are meeting goals or flag when you need to adjust tactics

  • checkmark-icon

    Design your own detailed reports in seconds with our drag-and-drop interface

  • checkmark-icon

    Understand and compare sales trends over time

  • checkmark-icon

    Turn your reports into lists for your next campaign

  • checkmark-icon

    Track expenses to understand your return on investment

Learn more about business insights

The tools you need to market effectively

Mount Vernon mobile screenshots
shopping cart

Integrated e-commerce

Let your brand shine with Tessitura’s mobile-responsive online e-commerce platform. A unified shopping cart for tickets, membership, donations, and more streamlines the purchase path. Your customers will appreciate self-service tools, including the ability to set their contact preferences and interests. Integrate Google Analytics to continually learn more about your customers' digital journey.

Learn more about Online & Mobile Solutions
Screenshot from the a.r.t. website of a Facebook share of the show "Ocean Filibuster"

Social marketing

Simplify the purchase path with integrated Facebook logins for your customers. Leverage your existing customers' connections through Facebook share, and take advantage of Tessitura’s source tracking to understand the effectiveness of your social marketing efforts. Plus, detailed segmentation features let you create lookalike audiences for Facebook and Twitter advertising.

A woman wearing  a headset, seen from the shoulders up, turning toward the camera and smiling. Aqua blue background.


Make the most of your telemarketing budget! Leverage your CRM data to personalize your asks based on past behavior. Tessitura can integrate with call center technologies to feed lead data, or generate lead sheets from Tessitura.

Meet our telemarketing partners
Mobile Notification

Mobile apps & engagement

Don’t miss an opportunity to connect with your patrons. Our mobile app partners offer digital delivery of tickets and membership cards. Plus, take advantage of features like push notifications, member portals and on-site features like maps and accessibility tools.

Meet our mobile apps partners
Screenshot of black text on a yellow background reading "Flash sale! Today only, buy a gift certificate for any amount and get an extra 15%"

Dynamic pricing

Tessitura gives you the flexibility to update prices manually on the fly, or schedule pricing shifts to happen automatically. Our integrated partners offer advanced dynamic pricing features such as automatic discounting, pattern analysis or forecast modeling.

Meet our dynamic pricing partners

Maximize your marketing potential

Tessitura automatically records customer behavior so you can attribute revenue and engagement across every marketing and sales channel.

  • checkmark-icon

    Improve future marketing decisions by learning from your past campaigns

  • checkmark-icon

    Understand where your customers hear about you, how they buy, and what led to that decision

  • checkmark-icon

    Take advantage of unique URLs for each campaign

  • checkmark-icon

    Create campaigns personalized to each customer

Marketing analytics dashboard gif

Join the 800+ organizations already using Tessitura.

We’d love to speak with you about how Tessitura can help you fulfill your mission.
Contact Us

Explore Tessitura's capabilities

Learn more about how Tessitura can power your success.