Your arts and culture team spends considerable time attracting new visitors to your venue. But you know the real magic happens when you turn those first-time audiences into lifelong fans.

Increasingly, these guests seek more than what they find on stages, in galleries or through exhibits. They’re looking for interactive, personalized experiences that boost their sense of fulfillment, engagement and belonging.

To create moments that truly resonate, you must connect deeply with your visitors. To do that, you need to understand them better.

Explore five ways you can create seamless, dynamic and meaningful interactions that make your guests eager to return. In these real-world examples, you’ll also find suggestions to help you take action.