Turn up the fun at AMA
Welcome to Edinburgh and the AMA 2025 conference! We’re bringing a little extra excitement to your conference experience with two fun challenges at our stand — and two chances to win.
Game 1: Hide and Seek
We’ve hidden a Tessitura sticker somewhere in Edinburgh — and it’s your job to find it!
- The challenge: Our map of the city is divided into a grid, Battleships-style.
- The goal: Guess the exact square where the sticker is placed.
- The prize: A bundle of local Edinburgh merchandise to help you remember your time in this incredible city.
Game 2: Guess the Goodies
Have a go at our classic guessing game with a sweet twist.
- The challenge: Take a good look at our jar of goodies.
- The goal: Guess how many treats are inside.
- The prize: The jar — and everything in it — goes to the closest guess!
Winners Announcement
Winners will be announced at the final coffee break on day two of the conference. Please pop by the stand to watch the announcement and check if you have won!
Meet a tech company where arts & culture is always at the front of the line
At Tessitura, we're dedicated to helping arts and culture organisations thrive. CRM lies at the heart of our mission and our secure technology platform. Ticketing and admissions work hand-in-hand with fundraising, membership, marketing, education and front of house. And intuitive reporting and forecasting tools help reduce uncertainty and turn data into insights.
Tessitura is the system of choice for more than 800 arts and culture organisations around the world.
Our unique not-for-profit business model means we answer to the organisations that use our platform, not a group of external investors or shareholders.
We approach every relationship as true partners, resulting in a 95% member retention rate since 2001.

Arts & culture organisations using Tessitura
A diverse range of theatres, performing arts centres, museums, zoos, cultural sites and visitor attractions use Tessitura. Our modern, comprehensive CRM solution helps you improve your visitor experience, streamline operations, drive engagement and increase revenue.

The John F. Kennedy Center for the Performing Arts
Washington, D.C.

Wales Millennium Centre
Cardiff, Wales

Birmingham Hippodrome
Birmingham, UK

We the Curious
Bristol, UK | © Lisa Whiting

National Museum Wales
Cardiff, Wales

Dallas Zoo
Dallas, Texas

Mayflower Theatre
Southampton, UK