Ashley W.

Solutions Manager, Tessitura

Spring into digital donations

3/28/2024

8 min

Spring is here (in the northern hemisphere at least)!

For some fundraisers, this time of year ushers in galas and fundraising events; for others, it’s the home stretch to the fiscal year finish line, and for many, it’s somewhere in between. No matter your team’s focus, it’s always asking season, and it’s critical to make it easy for your donors to give. 

In a digital age, making it easy to give means having an online donation path. Online giving offers benefits for your donor and your organization. Here are three simple ways you can leverage Tessitura’s e-commerce to support your fundraising goals this season. 

1. Make giving quick and convenient

Once you’ve inspired a donor to give, you want to make it as easy as possible! Too many clicks or trouble logging into an account can cause frustration and even prevent a donor from making the gift they set out to give.

Screenshot of Scottish Ballet's donation path on mobile phone

If you’re launching a new fundraising campaign this spring, create a frictionless experience with One-Page Giving. These pages are a standard feature of Tessitura’s e-commerce platform  (TNEW) and allow you to make an ask for your campaign without requiring a donor to log in. Coupled with integrated payments with Tessitura Merchant Services, these mobile-friendly pages create a simple, true one-page checkout.

Beyond being convenient for your donors, One-Page Giving is quick and easy for your organization to set up. You can have an unlimited number of quick giving pages for specific campaigns. One-Page Giving leverages your existing e-commerce template, payment processing setup, contribution configuration and internal processes to go live in one setting.

2. Always ask

In addition to quick giving tools like One-Page Giving, offering multiple ways to give online can help increase contributed revenue.

Encourage donations in the purchase path for other transactions. Round-up and add-on donations can turn ticket purchasers into donors with a simple click. Make use of Tessitura’s unified purchase path, which allows customers to make a gift at checkout. Configure a suggested donation amount or enable the customer to enter their desired gift amount. You can even configure which checkout donation options are presented to the customer based on order total or mode of sale.

Screenshot of Cincinatti Ballet's round-up donation feature at checkout

If you’re hosting a gala or other fundraising event, consider allowing donors to sponsor or purchase their table online. Tessitura’s flexibility lets you create specialized donation pages for your event, including customized content and URL slugs. Not only do these pages allow you to make a branded donation ask, but you can also utilize flexible fields to collect information such as recognition preferences or guest names. Check out this recorded skill builder to learn more about specialized donation pages.

Interested in even more ways to ask? Check out the Subscriber Contribution Extension to target your subscribers with a custom donation ask and message.

Screenshot of Isabella Stewart Gardner Museum's gala checkout webpage

3. Turn digital donations into donor engagement

In addition to making it easier to give, online donations are a powerful tool in deepening donor engagement. Relationship building can (and should!) start the moment a donor gives. Set up acknowledgements to be emailed promptly and automatically to donors. Take advantage of Tessitura’s standard reports to evaluate your fundraising campaigns in real time. You’ll be able to see who has given and how appeals are performing to drive targeted communications and follow-up.

We look forward to seeing all the creative ways that you leverage online donations. Feel free to share your experiences on our community forums or with your local Tessitura community.

Ashley W.

Ashley Walker

Solutions Manager
Tessitura

Ashley Walker is a Solutions Manager at Tessitura with nearly 10 years of membership and fundraising experience.
She resides in Cleveland, Ohio, and in her spare time is likely to be found at a concert, theatre, or wandering around a museum.

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Fundraising

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