Tessitura, the nonprofit technology provider dedicated to the success of arts and culture organizations, announced today a new partnership with ASYMM Digital, a leading digital-first, full-channel marketing agency focused on supporting the arts and entertainment sector.

ASYMM Digital offers strategy, media buying, content, creative and analytics services. The agency works across paid social, programmatic display, video and connected TV, email marketing, paid search and Google Grant advertising. Its co-founders share a passion for the arts; having worked with over 150 entertainment organizations over their careers, they have leveraged their deep-rooted experience to enhance marketing efforts for their partners.

“We are delighted to welcome ASYMM Digital into our network of trusted partners,” said Rebecca Herberson, Vice President of Solutions and Strategic Partnerships. “This collaboration connects our community with a leading digital marketing agency delivering impactful results. ASYMM Digital shares Tessitura’s commitment to empowering arts and culture organizations to succeed.”

“ASYMM Digital shares Tessitura’s commitment to empowering arts and culture organizations to succeed.”
_{— Rebecca Herberson, Vice President, Solutions and Strategic Partnerships, Tessitura}

The partnership will offer Tessitura members access to a suite of digital advertising services. These include a dedicated support team of arts marketing experts who provide comprehensive media planning and cross-channel media buying opportunities. ASYMM Digital offers an advanced tech stack, real-time reporting and data visualization tools. Tessitura members receive preferred pricing for these services.

“Our team is focused on driving tangible results for arts and entertainment organizations,” said Samantha Bryant, Vice President, Partnerships, ASYMM Digital. “Supporting the arts in driving growth and yielding measurable performance is central to everything we do. Now more than ever, resources are stretched thin for many organizations in our sector. As a partner, we are committed to supporting members of the Tessitura community and excited to bring forward impactful results.”

“Supporting the arts in driving growth and yielding measurable performance is central to everything we do.”
_{— Samantha Bryant, Vice President, Partnerships, ASYMM Digital}

Details about ASYMM Digital’s services are available in our Community Vendor Directory. 

Tessitura community members can also visit the ASYMM Digital website or email connect@asymmdigital.com for more information.

About Tessitura

Tessitura is a nonprofit technology company dedicated to helping arts and culture organizations thrive. CRM lies at the heart of our mission and our secure technology platform. Ticketing and admissions work hand-in-hand with fundraising, membership, marketing, education and front of house. Intuitive reporting and forecasting tools help reduce uncertainty and turn data into insights. And features such as frictionless payments, digital ticketing and integrated e-commerce help build a sustainable and accessible future. We work with more than 800 organizations in 10 countries. For more information, visit www.tessitura.com.

About ASYMM Digital

ASYMM Digital is a full-funnel marketing agency that combines forward-thinking strategy and advanced technology to drive impactful results exclusively for arts and entertainment organizations. We are proud to be arts enthusiasts with 16+ years of combined marketing experience in the arts. We design patron-first marketing strategies, focused on bringing a love of the arts to the communities you serve. For more information, visit www.asymmdigital.com.

Media Contacts

For Tessitura: communications@tessituranetwork.com
For ASYMM Digital: connect@asymmdigital.com