Tessitura, the nonprofit technology provider dedicated to the success of arts and culture organizations, has entered a strategic partnership with easy-connect (Ticket Gretchen GmbH, Vienna, Austria), the leading provider of white-label mobile engagement and ticketing applications purpose-built for the cultural sector.

Through this partnership, Tessitura members gain access to easy-connect’s powerful NextGen audience engagement platform, designed to increase loyalty, attract new audiences and grow revenue through native mobile experiences. easy-connect offers white-label app solutions for individual organizations, multivenue consortiums and citywide cultural networks. These tools integrate seamlessly with Tessitura’s CRM and ticketing platform for easy, real-time in-app ticketing, customer data synchronization and engagement. They also support social and community features, digital memberships, and young audience and loyalty programs.

The easy-connect app framework has generated valuable results for Tessitura clients and hundreds more organizations across the globe.

• The Metropolitan Opera app focuses on digitizing its rush ticket program via a mobile lottery. This helps the organization boost digital engagement, reach new audiences and streamline the mobile customer journey.
• Roundabout Theatre Company moved its young professional program Hiptix exclusively into its new app. The theatre expanded its reach to younger audiences by digitized ID and age verification and a state-of-the-art mobile booking experience.
• Celebrity Series of Boston initiated the Arts Card Boston app, a unified city app connecting multiple cultural organizations and driving cross-venue discovery and attendance. The app focuses on enabling arts and culture venues to join forces to interact with the next generation of art and culture lovers.

"Tessitura partners with technology providers that deliver measurable value to our community," said Rebecca Herberson, Vice President of Solutions and Strategic Partnerships. "Our partnership with easy-connect gives members flexible tools to drive real results. These apps are far more than digital brochures — they are sophisticated, high-impact solutions that drive engagement and produce revenue. This partnership equips our members with technology that can help them grow."

“Our partnership with easy-connect gives members flexible tools to drive real results.”
_{— Rebecca Herberson, Vice President of Solutions and Strategic Partnerships, Tessitura}

While mobile-responsive websites provide basic access, easy-connect native apps offer richer experiences. They provide friction-free mobile ticket purchasing with measurable outcomes. Organizations can:

• Sell tickets in-app through fast and easy ticket purchase process 
• Drive engagement, conversion and revenue via push notifications and in-app messages tailored by audience segment and user behavior
  
• Run digital lotteries to reach new audiences
• Offer integrated ID-based verification for access to young audience, student and membership programs 
• Build communities and grow reach with wish list sharing, friend connections, gamification and loyalty schemes
• Store digital tickets securely with wallet integration
• Enable citywide apps for event finding, booking and engagement building

These features represent the next generation of cultural engagement technology, specifically addressing mobile commerce friction points. They enhance the social aspect of arts and culture events to fulfill the specific needs of performing arts organizations in an increasingly competitive entertainment landscape.

Organizations typically see measurably higher mobile ticket sales, increased customer lifetime value and expanded audience demographics within the first six months after go-live.

"We are incredibly excited about this strategic partnership with Tessitura to help cultural organizations better compete in today’s attention economy," said Wolfgang Graf, CEO and co-founder of easy-connect. “We're not just building apps — we’re creating personalized cultural experiences. By using behavioral data to deliver the right content at the right time, we help make arts and culture more accessible, especially to new generations, and meet them where they spend most of their time: on the screens of their smartphones. We aim to enable arts and culture organizations to provide easy ways for their audiences to share their passion for culture events. We help them bring in new people to their venues by offering a digital version of the powerful word-of-mouth strategy. I truly believe the world becomes better when more people can discover and enjoy culture.”

“I truly believe the world becomes better when more people can discover and enjoy culture.”
_{— Wolfgang Graf, CEO and Co-Founder, easy-connect}

Jack Rubin, co-founder and former CEO of Tessitura who now serves as a strategic advisor to easy-connect, commented, “The capabilities of easy-connect enable engagement, new audience building, digital lotteries and city-wide consumer experiences in ways that have not been possible before. I only work with companies that greatly benefit arts and culture, and easy-connect checks that box. What they enable has been a missing piece in our industry.”

Learn more in the Tessitura Community Vendor Directory or visit www.easy-connect.io. For questions, email partners@easy-connect.io.

About Tessitura

Tessitura is a nonprofit technology company dedicated to helping arts and culture organizations thrive. CRM lies at the heart of our mission and our secure technology platform. Ticketing and admissions work hand-in-hand with fundraising, membership, marketing, education and front of house. Intuitive reporting and forecasting tools help reduce uncertainty and turn data into insights. And features such as frictionless payments, digital ticketing and integrated e-commerce help build a sustainable and accessible future. We work with more than 800 organizations in 10 countries. For more information, visit www.tessitura.com.

About easy-connect

easy-connect (Ticket Gretchen GmbH) is a B2B SaaS company providing white-label NextGen mobile applications exclusively for arts and culture organizations. The company delivers two distinct solutions: dedicated apps for single institutions like The Metropolitan Opera, Vienna State Opera and Roundabout Theatre Company, and comprehensive cultural platforms for cities and consortiums, such as Arts Card Boston and Classic Card Berlin. easy-connect's purpose-built solutions integrate with major ticketing systems like Tessitura, delivering measurable improvements in audience engagement, customer acquisition and revenue generation. For more information, visit www.easy-connect.io. 

Media Contacts

For Tessitura: communications@tessituranetwork.com
For easy-connect: partners@easy-connect.io