In 2020, organizations rushed to make statements about their DEI efforts and anti-racism commitments. Two years later, how have those promises been infused into the day-to-day processes and institutional strategies? As marketers, how are we keeping all our goals at the forefront of our work? From brand voice to budget allocations — and much more in between— we’ll explore ways to reflect and connect our communications to put words into action.

Key Takeaways:

• Connect your organization's commitments to your strategies.
• Craft communications that appeal to multiple audience segments.
• Recognize and remove obstacles that might be preventing you from retaining new audiences.

Presenters

• Daniel Acosta, Advertising and Sales Manager, The Dallas Opera
• Andrea Cuevas, Director of Marketing and Communications, Hartford Stage

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Additional Resources:

Groups

TDO Connections

artEquity

Tessitura’s Early Career Development Program

Reading

Decolonizing Wealth: Indigenous Wisdom to Heal Divides & Restore Balance
Edgar Villanueva

The Art of Gathering: How We Meet and Why It Matters
Priya Parker

Nonprofit AF
Vu Le

The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers
Gillian Tett

Listening

CI to Eye
Capacity Interactive

From The Suggestion Box
Nicole R. Smith

HBR IdeaCast
Harvard Business Review

Arts. Work. Life.
The Association of Performing Arts Professionals

Watching

Tessitura’s DEAI Learning Series

Diversity and Inclusion in Marketing: Inclusive Language for Marketers
LinkedIn Learning

Tools

Color Contrast Checker

Website Accessibility Evaluation Tool

Captions & Translations

Tessitura's DEAI learning series aims to elevate ambitious ideas and effective initiatives. We hope to inspire you to advance diversity, equity, accessibility, and inclusion in your own institutions and in the arts and culture sector.

This series of virtual events is co-curated by the Community subcommittee of Tessitura's internal DEAI Committee, along with the Community DEAI Advisory Committee, comprised of 10 global members employed by an organization using Tessitura.

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