Howard Herring, seen from the chest up in a suit and tie; broadly smiling

President and CEO, New World Symphony

Andrew Recinos, seen from the torso up, seated in front of a bookcase.

President, Tessitura Network

Innovators in Conversation: Howard Herring


45 MIN

“Music has many purposes. A march takes us to war, a lullaby puts us to sleep. We celebrate, we console with each other… 

When times are tough, it helps us back away from the specific problem of whatever’s plaguing us, and it gives us the moment to reflect and hopefully get to clarity.”

Since its founding in 1989, the New World Symphony has been a leader in exploring how technology can enhance the music and concert-going experience. In this conversation, Howard Herring of the New World Symphony, shares how the organization is responding to this moment by both fully realizing the orchestra’s digital possibilities while at the same time celebrating the in-person experience in traditional and new ways.

Howard Herring is President and CEO of New World Symphony, America's Orchestral Academy.


More about the Innovators in Conversation Series >

Howard Herring, seen from the chest up in a suit and tie; broadly smiling

Howard Herring

President and CEO
New World Symphony

Howard Herring is a native of Oklahoma, a pianist by training, and now President and CEO of the New World Symphony.

After his academic work at Southern Methodist University and Manhattan School of Music, he was pianist of the Claremont Trio, a winner of the Artists International Competition, and an active musician and teacher in New York City. In 1986, he became Executive Director of the Caramoor Music Festival. Mr. Herring led that institution’s development of the Rising Stars program for young instrumentalists, Bel Canto at Caramoor for young singers, and a curriculum-based arts program integrating music and visual art into K-12 studies. During his 15-year tenure, Caramoor celebrated its 50th anniversary and established its first endowment. In 2001, Mr. Herring assumed leadership of the New World Symphony–America’s Orchestral Academy, a three-year post-graduate fellowship program for aspiring classical musicians and leaders. He was given the charge of energizing the institution’s national and international profile and developing a new building designed to explore its unique experiential curriculum and cutting-edge digital work. In July 2004, New World Symphony embarked on development of a new campus, a 21st century laboratory for generating new ideas about the way music is taught, presented, and experienced. The building was completed on time and on budget and opened to national and international acclaim in January 2011. The New World Center, designed by Frank Gehry, enables New World Symphony to exploit the global reach of broadband technology for education and digital capabilities for artistic expression. Beyond traditional training, New World Fellows are exploring the establishment of an online music education community, integration of music and video, and engagement of new audiences through alternate performance formats. Dynamic partnerships with professional orchestras and distinguished music schools have been formed around these experiments.

New World Symphony places a high priority on diversity, equity, and inclusion. Results of this initiative are being felt in the Miami community and in music schools and orchestras across the U.S.

Mr. Herring holds an honorary doctorate degree from the Manhattan School of Music.

Andrew Recinos, seen from the torso up, seated in front of a bookcase.

Andrew Recinos

Tessitura Network

Andrew Recinos is President of the Tessitura Network.

He is responsible for oversight of Tessitura's North American operations, including Consulting, Application Support, Managed Services, Community, Conference, and Learning Resources divisions. Working closely with CEO Jack Rubin, Andrew is a key strategic leader for the company. Taking an active role in connecting with Tessitura's member organizations, Andrew visits with scores of cultural professionals around the globe each year, sharing news about the company and learning the many unique stories of our community. Andrew's presentations draw insights from the multifaceted organizations in the world of Tessitura. 

Prior to joining Tessitura, Andrew was a Managing Director at Jacobson Consulting Applications (JCA) where he oversaw their Products division.  Andrew served as a product lead for the development of T-Stats, Tessitura Dashboards and the Revenue Management Application (RMA), as well as serving as Tessitura implementation lead for more than 30 Tessitura implementations. In 2009, Andrew became the Product Manager for the Tessitura Next Generation Project and served on the Board Steering Committee for the project to re-envision Tessitura. Prior to JCA, Andrew worked in fundraising, membership and technology at a variety of non-profits, most notably Carnegie Hall in New York City, where he worked for eight years. Among his roles was Director, Friends of Carnegie Hall, where he oversaw all aspects of this 15,000 member program.

He holds a master’s degree in Arts Administration from the O’Neill School of Public & Environmental Affairs at Indiana University and currently serves on the O’Neill School Distinguished Alumni Council. Andrew also serves on the Advisory Board of the Center for Cultural Affairs and is a Board Member of ArtsFund. Andrew lives in Portland, Oregon with his wife and child.


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