2/16/2024

20 min

What role does your facility play in building connection?

That’s the question Jessie Upton and Latoyah Forsyth asked themselves as Melbourne Recital Centre planned to re-open following pandemic closures.

The centre launched in 2009 as a home for classical music. But now the organisation faced an identity crisis. The venue hadn’t changed during Australia’s lengthy lockdown. But the wants and needs of the community had.

“Look forward, rebel, experiment and actively choose to lean in hard to the magic of rediscovering what’s all around you.”

“Now, more than ever, we need to embrace the currency of connection,” Jessie said. “We were guilty of assuming that connection only takes place in our performance spaces. So, we actively challenged that.”

Focusing on incremental change and the power of partnership, the centre’s staff transformed the experience of visiting Melbourne Recital Centre. Today, they complement and cultivate connection in every way. The result is a venue that serves as a living room by day and a live event space by night.

 

•     •     •     

Jessie Upton and Latoyah Forsyth presented this talk live as part of Tessitura’s Innovator Series at the Tessitura Learning & Community Conference in Melbourne, Australia, in November 2023.

Topics

Arts & Culture

/

Innovator Series

/

Community Engagement

  • Putting butts in seats with digital arts education
    Insights and InnovationInsights and Innovation

    Putting butts in seats with digital arts education

    Arts & Culture / Innovator Series / Audience Development

    Zenetta S. Drew challenges us to rethink the impact of cultural literacy on audience development

  • The audacity of relevance
    Insights and InnovationInsights and Innovation

    The audacity of relevance

    Arts & Culture / Innovator Series / Community Engagement

    Alex Sarian urges us to prioritize shared cultural experiences in the face of social isolation

  • Good data is about people
    Insights and InnovationInsights and Innovation

    Good data is about people

    Arts & Culture / BI & Analytics / Technology

    How data is fueling the future of arts and culture (and why Tessitura members have an edge)