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Debra Weissman offers a behind-the-scenes look at how we make product decisions
What's changed: An update on our roadmap

Vice President of Product, Tessitura
What's changed: An update on our roadmap
7/21/2026
6 min
If you joined us for our June webinar, you’ll have noticed a shift in some items on our roadmap.
We want to walk through what changed and why, so you understand the thinking behind those moves.
The factors that shape the roadmap
Our roadmap is a living document, and we regularly evaluate our priorities against our prioritization principles. Understanding these helps explain the specific decisions we made:
Compliance isn’t optional
Regulations change. When they do, we shift resources to support your compliance. One example is the Digital Markets, Competition and Consumers Act in the U.K., which affects how you handle pricing transparency and auto-renewing memberships.
Security matters most
Your data safety isn’t negotiable. We proactively address security in every release.
Platform foundation work is invisible but essential
Upgrading our database infrastructure doesn’t sound announcement-worthy. But it’s what makes the platform performant, reliable and fast. It enables everything else we build.
And most importantly: Your needs evolve
The landscape and its challenges can shift. A new opportunity might open up. We listen and adjust.
The roadmap is fluid because your environment is fluid. We serve 800+ organizations — from zoos to theaters, museums to science centers, performing arts to gardens. Each of you has different needs. We make choices about what moves the needle most for the most members, soonest.
What changed, and why
With that context, here's what shifted over the last six months:
Transforming your Tessitura experience
As we evaluated our move to the browser, we realized that focusing on parity for every feature was introducing complexity. That approach actually slowed us down and didn't necessarily serve the outcomes you need. So we made a shift: from "deliver everything eventually" to "deliver demonstrable value sooner to the people who need it most".
Rather than a single cutover, we're releasing capability in stages by organization type and workflow. Front-line staff come first. Back-office follows. This way, you get value sooner instead of waiting for everything to land at once.
- Non-transactional workflows (CRM, reporting, setup) are 90+% complete and will finish by year-end.
- Transactional workflows (sales, contributions, memberships) are rolling out by cohort:
- Admissions with simple walk-up needs? Already live.
- More admissions (with reprinting and returns)? Pilot this year.
- Performing arts (including seat map)? Next.
- Complex back-end functionality? Following.

We're adding capabilities based on what you need next. If you want to know where your specific workflows sit within the rollout, our team is here to help.
Revenue that works harder
We delayed our BACS/ACH payment integration, originally planned to head into pilot this Q3. This is because Adyen, the global payment provider underpinning Merchant Services, is building an enhanced, future-proof version of their BACS offering. Rather than ship our current integration now and force you into a disruptive migration later, we’re moving with them. While we recognize that’s a longer wait, you’ll be getting a more complete solution in one single migration.
And there’s another benefit. We’ve freed up capacity to accelerate Pay by Link, an even more secure and flexible way to take payment for phone orders and billing. You get value now (Pay by Link, Q4 2026) while we build the better BACS solution.
What else we're building
With those recent changes in mind, here's what's ahead:
Tools that free your teams
We want to free you and your teams from spending time managing configuration so you can spend more time connecting with your community. To do that, we’re moving venue tools into your browser so they’re easier to use and learn with more self-service.
For example, Facility Manager is now live in production environments. Your venue configuration tools have moved out of the desktop and into your browser, which means your team can manage facility setup in a more intuitive way. Want your brand reflected in seat map colors for Select Your Own Seat on your website? You control that now. Your staff and customers see the same unified view across the application and online. No support ticket, no waiting on a content deploy.
We’ve also added the first look at the seat map in House View in your test environments. You can move through the Price Zone view, Hold Codes view, Allocation Codes view, Seat Type view and Seat Status view. There’s also an expandable key showing what shapes, colors and codes refer to which updates contextually based on the active view. And hovering over a seat displays the seat name, status, seat type and base price. Accessibility seat type icons (i.e., wheelchair seats) are visible at zoom, and the type is also shown in the hover tooltip.

Coming in the next six months: More workflows moving to your browser, custom screens in new places and enhanced sorting for portfolios. The goal is the same: Less friction and more focus on what matters.
Data that tells the full story
You’re sitting on a lot of data, but what you really need is insight. Insight into how your customers move through their relationship with you, and how to act on that.
We recently released Analytics Narrative, an AI-powered feature that generates plain-language summaries directly inside your dashboard widgets. No exports. No separate tools. No translation step. Just clear, readable insights where your team already works.
Coming in the next six months: A new pre-built customer journey dashboard, time-based reporting so you know not just what your customers do but when they act, and improved dashboard co-authoring so your whole team can own the insights they need.
What’s next?
As we focus on delivering more tools to free your teams and data that tells your full story, we'll also continue to deliver experiences your customers expect and support you in building revenue resilience.
Beyond that, the picture can get a little fuzzier, as it should. We’ll keep listening and adjusting, and we’ll always keep you updated on major changes.
For more information on our current priorities, watch our June 2026 company webinar and explore the full product roadmap. Questions about our platform? Reach out to us at product@tessituranetwork.com.
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