Organizations are in widely varying phases of reopening. Meanwhile, virtual experiences have reached new territory and will continue to be an integral part of the cultural landscape.

Both of these have the same goals: engaging with customers, and fulfilling your mission. Your strategy and your operations should be harmonious, with your operations serving your goals.

In the midst of our uneven recovery from the pandemic, it’s all too easy for organizations to neglect the vitally important work of good customer relationship management (CRM) — the very work that Tessitura was created to help you accomplish.

This strategy guide offers insights from Tessitura’s CRM experts and leaders in the arts and culture field about how to engage your audiences in today’s continually shifting landscape.