Alternative Sales Channels

Reach new audiences and sell more tickets. Alternative sales channels allow your organization to strategically expand the ways in which patrons can discover your venue and purchase tickets to your events. Many of our partners are integrated with Tessitura, which makes it even easier to allocate inventory to them right from your system. We are proud to partner with: 

If you're a member of the Tessitura community, log in to view more info about our partnerships with alternative sales channels.


CityPASS provides travelers with a pay-one-price ticket to the best attractions in 13 North American destinations, saving them up to 50% off individual admission prices. Because CityPASS products include prepaid admission tickets to 90+ different attractions, many of which are Tessitura organizations, and CityPASS customers arrive with a ticket in hand or on their phone, a smooth sales and redemption process is critical to both customer and partner satisfaction. The need for such a seamless integration has led to an active partnership between CityPASS and Tessitura to service CityPASS attractions employing Tessitura’s technology.

The CityPASS-Tessitura integration means that you can:

  • Scan CityPass tickets for entry
  • Validate and redeem your customers’ CityPasses
  • Report on CityPass usage at your organization
  • Update your organization’s attendance tallies based on CityPass usage

For more information, please visit or contact the CityPASS team at

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Goldstar, which is integrated with Tessitura, is an event discovery site that helps performing arts organizations and cultural attractions across the United States reach a huge new audience of enthusiastic patrons in their area. Goldstar helps its six million members discover fun things to do at affordable prices, so they can try new things and go out more often.

With Goldstar you can:

  • Integrate Goldstar with Tessitura via the API
  • Allow tickets to be sold in real-time on
  • Manage all Goldstar inventory in Tessitura 
  • Collect patron data from those that opt in to receive information from your organization


  •  Documentation for the integration is available here

For more information, please visit or contact Wendi Lebow, VP of Venue Relations, at

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Goldstar Integration Guide >

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Redeam logo

Redeam empowers the growth of tours, attractions, and activities so that more people can enjoy the world. Redeam, with their agnostic channel manager solution connecting supply and demand, enables the seamless and automated passing of product and booking data back and forth between Tessitura members and distributors. This process enables the sale of more tickets, a better check-in process for guests, elimination of operational strain caused by too many manual processes or fraud, and improves payment reconciliation timelines. Redeam works with hundreds of resellers and partners including Groupon, Reserve with Google, Expedia, GetYourGuide, and many more. 

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Logitix logo

Logitix is a leader in multichannel ticket distribution, data and pricing. The company's proprietary software, distribution tools and analytics open new sales channels for theatres, performing arts centers and other users of Tessitura’s unified CRM and transaction system. Channels include well-known ticket exchanges that attract millions of customers each year, such as StubHub, StubHub International, Vivid Seats and Seat Geek. Additionally, real-time data insights automate dynamic pricing decisions to address changing ticket demand and meet customers where they are.

An integration with Tessitura is live. Additional member information will be available soon.

View The Logitix presentation >

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Twickets is a pioneering ticket resale marketplace that enables fans to buy and sell tickets at no more than face value. It was set up to counter other profiteering resale sites which encourage inflated ticket prices.

Twickets partners with venues, festivals, ticket companies, artists, promoters, managers and agents who are concerned with their tickets appearing for extortionate amounts on the secondary market, often as a result of unauthorized brokers bulk buying inventory. Twickets currently operates across Europe, North America and Australasia. 

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TodayTix is an international app and website for theater and other performing arts. As a proud API-integrated partner of the Tessitura Network, TodayTix is now operating in fifteen theater destinations around the world, including New York City, London, Toronto, the San Francisco Bay area, Los Angeles, Seattle, Washington DC, Chicago, and Australia. All cities where TodayTix operates include Tessitura license holders. Visit the TodayTix website to learn more about the product, buzz-worthy mobile Lottery & Rush features, and how over 850 theater companies around the globe have utilized their technology to reach a new and younger audience.

With TodayTix you can:

  • Integrate with Tessitura via the API
  • Allow patrons to check out in 30 seconds or less on the TodayTix mobile platform
  • Capture all patron data from TodayTix sales


For more information please visit or contact Emily Hammerman, VP of Account Services.

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Travelzoo helps organizations reach new audiences and drive incremental demand for their events and performances. Through website placement and inclusion in e-mail publications, promotions receive large and targeted reach, editorial endorsement, additional marketing support, and incremental sales to fill needs — all in a quick turnaround time. 

For more information, please visit or contact Pete Abruzzo, Sales Manager.

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TripAdvisor Experiences

With TripAdvisor Experiences, your organization can reach millions of travelers around the globe. You can sell your tickets through TripAdvisor, Viator, a dedicated travel agent platform, and thousands of affiliate sites including major hotels, airlines, loyalty programs, technology partners, and travel sites.

The integration with Tessitura enables you to connect to TripAdvisor Experiences’ API to reflect your latest inventory—which means less work and more bookings for you.

TripAdvisor Experiences allows you to:

  • Integrate with Tessitura via the API
  • Manage all inventory in Tessitura

For more information, visit or contact Adam Toohey.

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Veteran Ticketing

Veteran Tickets Foundation (Vet Tix) is a national 501(c)(3) nonprofit foundation supporting the U.S. military community by providing over a million free event tickets to Tessitura organizations (and others). Active military, veterans, and family members all benefit from this worthy group.

For more information, please visit or contact Brandi Shannon, Chief of Community Relations.

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